Abstract
The rapid development of neural networks and their active integration into all spheres of society form new requirements for modern man. Resilience, media literacy, adaptability, and critical thinking have become essential prerequisites for effective interaction of the individual with digital reality. New challenges of modernity, including artificial intelligence, necessitate a rethinking of the significance of the virtual world for effective collaboration in the cultural environment. The purpose of the article is an extended analysis of the impact of digitalization on socio-cultural dynamics and changes in the cultural values of new generations. The methodological basis of the article was formed by taking into account the priority principles of implementing systemic research, based on an integrated approach. In order to fully disclose the issues, several theoretical research methods were used, in particular, historical-philosophical and philosophical-culturological methods, holistic and systemic analysis, synthesis, methods of comparison, generalization, and others. The article examines the key ethical dilemmas of using artificial intelligence and analyzes the philosophical principles of responsibility in the field of digital technologies. The relevant risks and potential benefits of the global digitalization of public space for the cultural development of society are highlighted. It is emphasized that modern algorithms and virtual reality affect the understanding of reality, freedom, individuality and social interaction, which can potentially lead to a destructive transformation of the personality, its excessive absorption by the digital environment, and loss of identity. The main scientific contribution of the study is to study the issues of changing human identity and the concept of freedom, rethinking reality, the dynamics of the social structure and epistemological problems of new digital generations, which is directly reflected in the cultural sphere.
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