Keywords
digitalization
social and information technologies
socio-cultural development
virtual interaction
philosophical background
How to Cite
Abstract
Key trends of modern social progress involve active transformation of communication strategies and social interaction under the influence of digitalization. Ukrainian society, as part of the global community, is influenced by the dynamics of the information and communication space and the rethinking of the significance of the virtual world for effective collaboration. New challenges of modernity, including artificial intelligence, information extraction from human memory, etc., necessitate an objective public response. The purpose of the article is an extended analysis of aspects of public transformation in the context of interactivity and the impact of virtual interaction on socio-cultural dynamics. The study examines the potential of social and information technologies and media resources in terms of impact on the development of society, updating trends, and changing the format of communication interaction. The relevant risks and potential benefits of the global digitalization of public space are highlighted. It is emphasized that modern algorithms and virtual reality can potentially lead to a destructive transformation of the personality, excessive absorption by the digital environment, and loss of identity. It is substantiated how information technologies affect the understanding of reality, freedom, individuality and social interaction. The key ethical dilemmas of modernity are considered. The definitions of “network society” and “virtual interaction” are reconsidered. The key philosophical aspects of the transformation of modern society are identified, in particular, the change in human identity and the concept of freedom, the rethinking of reality, changes in the social structure, and epistemological problems. It is substantiated that the current stage of social development is characterized by a number of problems in the communication sphere, which require synergy of the socio-cultural basis and a stable national identity.
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