Keywords
inclusive tourism
tourists with reduced mobility
people with disabilities
accessibility
adaptation
digitalization
tourismology
tourism theory
How to Cite
Abstract
The tourism sector today needs to review management approaches in order to increase inclusiveness to maximize the needs of tourists with special needs, including low-mobility population groups. Tourism infrastructure and the hospitality sector need to be upgraded to ensure the accessibility of recreational services and eliminate social barriers. The article is devoted to the formation of a comprehensive approach to the development of inclusive practices in the tourism industry in Ukraine, drawing on successful international experience. The study found that the development of ecological and inclusive tourism services involves the stimulation of “green” routes, rural tourism and ecological trails, the development of programs to support interaction between stakeholders, attracting investment, and adapting industry infrastructure to fully serve and meet the needs of clients with disabilities and special needs. The impact of digitalization on changes in the tourism business has been clarified, the need to create a barrier-free information environment has been proven by forming target hubs and platforms, developing special mobile applications and “smart” service solutions, which, in synergy, will allow for maximum personalization of services and increase their accessibility for all social groups. The development of the tourism and hospitality sector in Ukraine in the context of environmental friendliness and inclusiveness should be based on the implementation of online information platforms and mobile applications for better feedback and independent travel planning. It is also important to adapt infrastructure and transport provision to maximize the needs of the audience, which requires combining offers in the tourism industry and in the hospitality sector.
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