Keywords
hotel enterprises
competitiveness
efficiency
optimization
HR management
How to Cite
Abstract
The personnel management system is an integral component of the overall management strategy for the development of an enterprise in the hospitality sector and a determining factor in the adaptation of companies to social and economic dynamics. The effectiveness of the HR (Human Resources) system in modern hotel companies determines the quality and speed of customer service, minimizes costs, and increases the company’s competitiveness in the market. The purpose of the article is to analyze the specifics of modern management processes in the field of HR in modern hotel enterprises in Ukraine. The issue is seen as relevant in the context of trends in the dynamics of modern business operations. The article determines the role of optimizing the personnel management system in the context of the commercial success of companies in the hospitality sector. The main problems and challenges faced by the HR system of a modern hotel industry enterprise are outlined. It is substantiated that the primary prerequisites for the formation of an effective conflict and human capital management system should be efficiency, flexibility, consistency, balance, and risk minimization. At the same time, the priority principles of forming a management paradigm model in the context of conflict prevention are noted: preventive strategic direction; orientation towards continuous development; multi-component structure and creation of practical tools based on it; adaptability to modern technologies and innovative management tools. The research results demonstrate the importance of integrating modern approaches to personnel management and digital HR technologies, which causes a number of changes in and involves the formation of new strategies to maintain a high level of employee engagement and morale. In particular, virtual team-building events, online training and development programs, as well as digital platforms for employee recognition can help maintain a positive organizational culture and employee engagement in a digital work environment.
References
1. Muzychka, Ye. O., & Sytailo, U. V. (2020). Osoblyvosti upravlinnia personalom hotelnykh pidpryiemstv [Features of personnel management of hotel enterprises]. Ekonomika ta derzhava, (2), 101–103. https://doi.org/10.32702/2306-6806.2020.2.101 (in Ukrainian)
2. Havrylova, O. V., & Osiichuk, V. V. (2023). Motyvatsiia personalu yak odyn iz metodiv upravlinnia u hotelnykh pidpryiemstvakh [Staff motivation as one of the management methods in hotel enterprises]. Modern Economics, (38), 22–27. https://doi.org/10.31521/modecon.V38(2023)-03 (in Ukrainian)
3. Petlin, I. V., & Arutiunian, M. V. (2023). Osoblyvosti upravlinnia personalom hotelnykh pidpryiemstv [Features of personnel management in hotel enterprises]. In O. I. Moroz (Ed.), Industriia hostynnosti: Stan, tendentsii rozvytku ta perspektyvy haluzi v umovakh viiny [Hospitality industry: State, development trends, and prospects in wartime] (pp. 326–330). Kamula. https://lpnu.ua/sites/default/files/2023/pages/22752/03luschik-mariyaindustriya-gostinnosti-zbirnik-tez.pdf#page=326 (in Ukrainian)
4. Zastrozhnikova, I. (2021). Suchasni osoblyvosti rozvytku personalu pidpryiemstv [Modern features of enterprise personnel development]. Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry), 2(24), 159–173. https://doi.org/10.31471/2409-0948-2021-2(24)-159-173 (in Ukrainian)
5. Palamarek, K., & Chumak, D. (2023). Realizatsiia innovatsiinykh rishen v upravlinni personalom hoteliu [Implementation of innovative solutions in hotel personnel management]. Hotelno-restoranne hospodarstvo, 3(91), 196–208. https://doi.org/10.34025/2310-8185-2023-3.91.14 (in Ukrainian)
6. Trunina, I. M., Bilyk, M. Yu., & Chorna, M. O. (2021). Problemy rozvytku innovatsiinykh biznes-protsesiv na pidpryiemstvakh hotelnoi industrii [Problems of Development of Innovative Business Processes at the Enterprises of the Hotel Industry]. Tsentralnoukrainskyi naukovyi visnyk. Ekonomichni nauky, 7(4), 31–39. https://doi.org/10.32515/2663-1636.2021.7(40).31-39
7. Kolontaievskyi, O., & Yatsiuk, M. (2023). Vybir ta vykorystannia tekhnolohii upravlinnia personalom na hotelnykh pidpryiemstvakh [Selection and use of personnel management technologies in hotel enterprises]. Municipal Economy of Cities. Series: Economy Science, 2(176), 67–73. https://doi.org/10.33042/2522-1809-2023-2-176-67-73 (in Ukrainian)
8. Mazur, V. S. (2023). Innovatsiini tekhnolohii upravlinnia personalom u hotelno-restorannomu biznesi [Innovative technologies of personnel management in hotel and restaurant business]. Stratehiia ekonomichnoho rozvytku Ukrainy, (52), 46–58. https://doi.org/10.33111/sedu.2023.52.046.058 (in Ukrainian)
9. Aleksandrova, V., Khaustova, I., & Shovkoplias, T. (2019). Doslidzhennia problem upravlinnia personalom v hotelnomu biznesi [Study of the problems of personnel management in the hotel business]. Visnyk Natsionalnoho tekhnichnoho universytetu "Kharkivskyi politekhnichnyi instytut" (ekonomichni nauky), (23), 55–58. https://doi.org/10.20998/2519-4461.2019.23.55 (in Ukrainian)
10. Bezruchko, L., Bilous, S., & Fil, M. (2023). Hotelne hospodarstvo Ukrainy v umovakh viiny: suchasnyi stan ta perspektyvy rozvytku [Hotel industry of Ukraine in the conditions of war: the current state and prospects of development]. Ekonomika ta suspilstvo, (47). https://doi.org/10.32782/2524-0072/2023-47-43 (in Ukrainian)
11. Bievets, A. V. (2019). Osoblyvosti zabezpechennia stabilnoho funktsionuvannia hotelno-restorannoho biznesu v Ukraini [Features of ensuring the stable functioning of the hotel and restaurant business in Ukraine]. In XXI All-Ukrainian Scientific Conference of Young Scientists Current issues of natural and humanitarian sciences in the research of young scientists “Rodzynka – 2019” (pp. 201–203). https://eprints.cdu.edu.ua/3232 (in Ukrainian)
12. Nezveshchuk-Kohut, T. (2023). Osoblyvosti formuvannia systemy stratehichnoho upravlinnia pidpryiemstvamy sfery hostynnosti v suchasnykh umovakh. Visnyk Chernivetskoho torhovelno-ekonomichnoho instytutu [Features of the formation of the strategic management system of hospitality enterprises in modern conditions]. Bulletin of Chernivtsi Institute of Trade and Economics. Ekonomichni nauky, 4(92), 255–270. http://doi.org/10.34025/2310-8185-2023-4.92.18 (in Ukrainian)
13. Holovnia, O. M. (2019). Suchasni determinanty systemnykh sotsialno-ekonomichnykh transformatsii hotelnoho biznesu [Modern determinants of systemic socio-economic transformations of hotel business]. Biznes Inform, (5), 111–116. https://doi.org/10.32983/2222-4459-2019-5-111-116 (in Ukrainian)
14. Hryshchuk, A., & Hordon, Kh. (2021). Zminy v systemi kadrovoho zabezpechennia na pidpryiemstvakh hotelnoho hospodarstva Ukrainy [Changes in the system of staffing at the enterprises of the hotel industry of Ukraine]. Ekonomika ta suspilstvo, (30). https://doi.org/10.32782/2524-0072/2021-30-51 (in Ukrainian)
15. Kushniruk, H. (2023). Suchasni tekhnolohii HR-menedzhmentu v hotelno-restorannomu biznesi: autsorsynh vs. Autstafinh [Modern HR management technologies in the hotel and restaurant business: outsourcing vs. outstaffing]. Restorannyi i hotelnyi konsaltynh. Innovatsii, 6(2), 171–183. https://doi.org/10.31866/2616-7468.6.2.2023.291699 (in Ukrainian)
16. Petrukha, S. V., Petrukha, N. M., Hudenko, O. D., Alekseienko, N. M., & Bondarenko, D. V. (2021). Sectoral shifts and a trajectory of transformation of the agrarian sector under the conditions of paradigmization of the concept of sustainable development of the rural economy. In Modern Aspects of Science (Vol. 10, pp. 135–169). Praha: Vědecké perspektivy. http://perspectives.pp.ua/public/site/mono/monography-10.pdf
17. Petrukha, N., Mazur, A., Kushneruk, O., Stakhova, K., & Tarasenko, M. (2021). Digital and Marketing Steps of Social Cluster Development Institutions in Circular Rural Economy Conditions. In The circular economy as the primary economic model in the context of digital transformation (pp. 57–85). Truskavets: POSVIT. https://cutt.ly/GNwgfxV
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2025 Andriy Diskiy