Abstract
The article is devoted to the analysis of the efficiency of the use of fixed capital at printing enterprises of Ukraine in conditions of economic instability. Effective use of fixed capital is one of the key factors in ensuring the stability and competitiveness of printing enterprises in conditions of economic instability. Since most enterprises in the industry have outdated equipment and limited resources for modernization, it is important to develop strategies to optimize the use of fixed capital to ensure efficient operation and development. The low level of investment and outdated equipment at printing enterprises of Ukraine lead to a decrease in production efficiency, which limits the competitiveness of enterprises both on the domestic and international markets and requires the development of a strategy for the effective use of fixed capital in the conditions of modern economic challenges. Special attention is paid to the problems of outdated equipment, low investment activity and the need to modernize production facilities. The purpose of the study is to assess the current state of fixed capital at printing enterprises and to determine directions for optimizing its use to ensure stable functioning and increase competitiveness. In the course of the research, general scientific methods were used, including the analysis of statistical data, correlation-regression analysis, comparison and a systematic approach. The results of the study show that in order to improve the efficiency of the use of fixed capital at printing enterprises of Ukraine, it is necessary to introduce innovative technologies, update production facilities, and apply asset management strategies aimed at maximizing productivity. It is recommended to introduce innovative technologies to modernize production. The introduction of new production processes and the optimization of fixed capital costs can significantly increase the competitiveness of enterprises in the domestic and international markets.
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