GREEN MANAGEMENT IN CORPORATE STRATEGY: MODELS FOR IMPLEMENTING SUSTAINABLE DEVELOPMENT

Abstract

The relevance of the study is due to the growing need to transform corporate governance to ensure sustainable development, which meets both global climate challenges and the requirements of environmentally conscious consumers. In modern conditions, the concept of green management is gaining key importance for the formation of long-term competitive advantages of enterprises. The purpose of the study is to comprehensively analyze the theoretical foundations and practical experience of implementing the principles of green management into the corporate governance system, as well as to develop practical recommendations for the formation of strategies focused on sustainable development. In the process of the study, the essence of the concept of "green management", its structural components and functional purpose in the context of modern corporate policy were revealed. A detailed analysis of international experience was conducted, in particular, on the example of the countries of the European Union, which demonstrate a high level of institutionalization of environmental practices. The generalization of statistical data showed an increasing level of integration of the principles of environmental responsibility into the corporate strategy of European companies; however, existing problems were also identified, in particular, an insufficient level of transparency and external monitoring. At the same time, several key factors for the successful implementation of green management were identified, including organizational culture, regulatory support, stakeholder engagement, and investment in innovation. Based on the results obtained, a set of practical recommendations for developing corporate strategies for sustainable development was proposed. They include the need to form clear goals and performance indicators, implement environmental monitoring mechanisms, increase the transparency of environmental policies of enterprises, and establish partnerships with public and scientific institutions. The conclusions substantiate that green management is not only a tool for reducing negative environmental impacts but also a strategic resource for increasing the efficiency of corporate governance, adapting to the challenges of climate change, and ensuring the long-term market viability of enterprises. The results obtained can serve as the basis for further research in the field of greening business models and forming effective state policies in the field of sustainable development.