Keywords
public management in the field of health care
health care
digitalization
digital technologies
digital transformation
communication policy
European integration
globalization
global trends in the field of health care
How to Cite
Abstract
This document investigates current techniques for public management in Ukraine’s medical sector amid digital progress and convergence efforts with Europe. The current state of the health system demands employing competent administrative structures that can guarantee transparency, accountability, and effectiveness in employing assets, concurrently improving the standard and accessibility of medical offerings for residents. The objective is a comprehensive review of public leadership in Ukraine’s medical domain through the perspective of technological transformation and outreach planning within the context of European alignment, alongside substantiating paths for managerial practices to efficiency, clarity, and firmness of the healthcare framework per European Union standards. This investigation seeks to discover means to better public management in Ukrainian healthcare by incorporating digital tools and fostering a successful communication plan centered on the requirements of residents and the professional medical community. The research employed techniques such as assessment and combination, systematic and structural-functional approaches, comparison method, institutional review, summarization, and scientific abstraction. Conceptual methodologies for public management in the health sector amid digital shifts and worldwide integration were examined. Contemporary worldwide and European directions in the digitization of medical infrastructures and their effect on the reshaping of public management structures were described, enabling the pinpointing of superior international examples of health sector digitization, evaluating their influence on the effectiveness, clarity, and interaction methods of public management, and noting sectors for enhancing the Ukrainian framework. The legal and structural foundations of public management in Ukrainian healthcare, connected to European convergence, were examined. The present state and chief directions of digital evolution within Ukraine’s health sector were analyzed, specifically the advance of the electronic eHealth system and digital governance tools. The trajectories for improving public management in the healthcare domain in Ukraine, directed by European benchmarks, have been confirmed.
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