Keywords
real estate market
digitalization
analytical support
European integration
investment base
infrastructure modernization
strategic planning
innovative approaches
management
How to Cite
Abstract
The digital transformation of the real estate market is one of the key areas of development of the European economy, which directly affects the transparency, efficiency and competitiveness of the industry. In the EU countries, there is an active implementation of geographic information systems, electronic identification technologies, open data platforms, artificial intelligence and blockchain, which significantly changes the logic of the market functioning. At the same time, the effectiveness of digitalization is largely determined by the presence of coordinated legal and institutional mechanisms capable of ensuring the secure and harmonized circulation of real estate data, as well as overcoming barriers and risks associated with the introduction of new technologies. The purpose of the study is a comprehensive analysis of the conceptual foundations of digital management of the real estate market in the countries of the European Union, identification of key tools and technologies of digitalization, study of legal and institutional mechanisms. The study used a systematic approach, methods of comparative and structural-functional analysis, analysis of EU regulatory documents, content analysis of official statistical data (Eurostat, European Commission), as well as a generalization method to formulate conclusions and recommendations. It was established that the regulatory and institutional environment for the digitalization of the real estate market in the EU is formed at the intersection of directives and regulations (INSPIRE, (EU) 2019/1024, eIDAS, Directive (EU) 2018/844, etc.), which ensure interoperability, openness and security of data exchange. It was found that digitalization leads to increased market transparency due to open data, increased efficiency by reducing transaction costs and procedural barriers, as well as increased competitiveness through the integration of innovative technologies into business processes. However, barriers have been identified – fragmentation of national systems, digital inequality, insufficient level of digital competencies, cyber threats risks and limited venture financing. European experience confirms that the combination of regulatory harmonization and technological innovations forms a new model of the real estate market functioning, where information openness, technological integration and legal certainty are key factors.
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