Keywords
competitiveness
innovative technologies
resilience strategies
technological innovation
economic resilience
wartime
How to Cite
Abstract
In the conditions of the war and the post-war economic crisis, it is important to look for new ways of development that will support the competitiveness of the tourism industry and ensure its sustainability in difficult conditions. In this context, the use of innovative technologies can become a key factor in this process, allowing businesses to adapt to new conditions, attract tourists and provide them with safety and comfort. Therefore, studying the possibilities of using innovative technologies in the tourism industry during a military conflict is of great importance for the further development of the sector and ensuring its sustainability in unpredictable conditions. The purpose of this scientific article is to analyze the impact of military actions on the tourism industry and to identify opportunities for using innovative technologies to preserve and enhance the competitiveness of the tourism sector in these conditions. The research used literary analysis to study innovation in the hospitality industry, synthesis for post-war tourism strategies, statistical analysis for war-related disruptions’ impact, and systematization to categorize digital innovations in Ukrainian tourism. The importance of attracting investments, implementing effective marketing strategies, and developing comprehensive recovery programs for the tourism sector after the war in Ukraine is underscored by the research results. The implementation of innovations is regarded as a key factor in enhancing competitiveness, including the utilization of virtual tours and digital technologies such as biometrics, blockchain, augmented reality, and the Internet of Things, which ensure security and comfort for tourists. In conclusion, Ukraine’s tourism industry faces challenges due to the ongoing war, resulting in financial losses and decreased attractiveness for travelers. Embracing innovation and modernizing customer service are crucial for recovery and long-term success. However, there’s a lag in innovation within the sector compared to others. Implementing technologies like biometrics and blockchain can improve security and efficiency, catering to modern tourists’ demands.
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