Keywords
investment attractiveness
investment potential
tourism industry
investment climate
economic transformation
regional development
investment attraction
domestic tourism
How to Cite
Abstract
The article is devoted to the study of the process of forming the investment attractiveness of the tourism industry in the conditions of economic transformation. The aim of the work is to identify the main directions of increasing investment activity in the tourism sector, ensuring its sustainable development, modernization and innovative progress. The study is based on a comprehensive approach that combines the analysis of theoretical concepts, regional analysis of the features of the development of domestic tourism and assessment of factors affecting investment attractiveness. The emphasis is on the need for an integrated approach to managing the investment process and creating a stable investment climate. The results of the study show that for effective investment attraction it is necessary to integrate innovative technologies, digitalization of services and environmental standards that contribute to increasing the competitiveness of the industry. The sequence of steps for attracting investment in the tourism industry is presented, which is based on identifying the strengths of the regions, analyzing the resource base and forming a general vision of the development of the industry. It is noted that the creation of transparent conditions for investors, the introduction of preferential financing mechanisms, as well as the active presentation of tourism potential abroad are key factors in increasing investment attractiveness. It is emphasized that the consistent implementation of comprehensive measures in combination with active international communication creates conditions for increasing investment flows, which, in turn, contributes to the modernization of infrastructure, the development of regions and the strengthening of the socio-economic potential of the country. The study outlines the prospects for the formation of a high-tech, innovation-oriented and socially responsible tourism industry, which will play an important role in post-conflict recovery and development of the national economy.
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