Keywords
augmented and virtual reality
Industry 4.0
organisational change
change management
digital twins
digital transformation
artificial intelligence
Internet of Things
How to Cite
Abstract
In the current environment of rapid technological development and dynamic market changes, effective organizational change management has become particularly relevant. Industry 4.0 digital technologies, such as artificial intelligence, Big Data, the Internet of Things, cloud services, digital twins, and augmented and virtual reality, radically transform management approaches and create new tools for implementing organizational change. This article explores the potential of Industry 4.0 digital technologies in change management processes within enterprises under today's conditions and identifies their main practical application areas. The study employs methods of analysis and synthesis, an inductive approach, comparative analysis, content analysis of scientific sources, and expert generalization. The materials used include publications by domestic and foreign researchers in the fields of Industry 4.0 and change management, modern case studies of digital solution implementations, and data from analytical and applied research in digital transformation. This article analyses the practical aspects of applying key Industry 4.0 technologies (Big Data, IoT, AI, digital twins, etc.) in organizational change management. We present analytical tables that systematize each technology's capabilities, use cases, and expected effects. Our findings show that digital tools enhance management decisions' accuracy and speed, help reduce resistance to change, increase organizational adaptability, and foster a data-driven management culture. Industry 4.0 digital technologies open new horizons for effective change management, enabling businesses to be proactive in the digital economy. Their integration into management processes ensures organizations' sustainable development in an ever-transforming environment.
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