Keywords
digitalization
smart solutions
digital technologies
hotel and restaurant business
How to Cite
Abstract
The article explores current trends in the digital transformation of the hospitality and recreation sector (HoReCa) in the context of implementing smart solutions and innovative digital technologies. Emphasis is placed on the role of such tools as artificial intelligence (AI), the Internet of Things (IoT), augmented reality (AR), big data analytics, and mobile platforms in shaping new formats of service delivery and enhancing customer orientation. It is substantiated that digital solutions today serve not only as auxiliary automation tools but also as strategic factors in ensuring the competitiveness, adaptability, and innovative development of HoReCa enterprises. The purpose of the article is to analyze the innovative potential of implementing smart solutions in the hospitality and recreation sector based on current trends in digital transformation, taking into account both domestic and international experience, and to identify promising directions for HoReCa development in the context of the digital economy. The study includes a systematic review of scientific literature by Ukrainian and foreign authors regarding the areas and outcomes of implementing digital tools in the hotel, restaurant, and recreation business. It has been revealed that Ukrainian researchers mainly focus on the practical aspects of digitalization, while foreign literature emphasizes an interdisciplinary approach that combines technological, behavioral, and strategic dimensions. In conclusion, the advantages and challenges of implementing smart solutions in the service sector are outlined, along with the prospects for further scientific research in this area. Special attention is given to the importance of developing effective models of digital transformation adapted to the conditions of the Ukrainian HoReCa market. It is concluded that the future of the hospitality industry is closely linked to the level of technological innovation in enterprises. The practical value of this research lies in the applicability of the summarized approaches to enhancing the digital readiness of companies.
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