Keywords
collective consciousness
national identity
war
social mobilization
social media
war propaganda
collective memory
How to Cite
Abstract
The article examines the phenomenon of the intersection of individual and collective consciousness in the context of the modern war in Ukraine. The relevance of the topic is due to the profound social, psychological and cultural transformations that occur as a result of the military conflict. The purpose of the study is to examine the processes of change in the consciousness of citizens during the war, as well as their impact on national identity and public mobilization. The main factors that lead to these changes are identified, among which a special place is occupied by military propaganda, information technology and media, as well as collective psycho-emotional experiences. To achieve the goal of the study, the methods of analysis, comparative research, and a psychosociological approach were used. It is determined that war causes significant transformations in individual consciousness, when personal experiences (fear, hope, hatred) are integrated into the collective narrative of the nation, contributing to the formation of a united front of resistance and mobilization of citizens. Important aspects are the role of collective memory, moral aspects of national consciousness and mechanisms for supporting citizens in critical conditions. The results of the study show that individual consciousness undergoes changes under the influence of collective experiences, but it also becomes the basis for maintaining collective identity and mobilization. In addition, an important factor is the interaction between media, social networks and public consciousness, which actively shapes public perception of the war. The article proposes conceptual models for assessing the intersection of individual and collective experiences, which may be useful for further research in this area. The findings emphasize the need to preserve national identity through the support of collective memory and the active role of media in these processes.
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