Keywords
service sector enterprises
enterprise development process during wartime
strategic planning
strategic management
stages of enterprise development strategy formulation
financial justification for development strategies
marketing strategies and updates
How to Cite
Abstract
The article examines pressing issues related to the formation of development strategies using the example of service sector enterprises, with a focus on the implementation of modernization and computer equipment maintenance as the introduction of a new type of service. The relevance of the research is driven by the need to improve overall enterprise operations, optimize resources, and identify prospects for further development. The main challenges facing modern service sector enterprises are identified as economic instability caused by the war in Ukraine. The purpose of the study is to substantiate a development strategy for service sector enterprises that can stabilize their operations during wartime conditions. The article aims to explore ways to improve the formation of development strategies for service sector enterprises. The research employs methods such as economic analysis, systems analysis, and the axiomatic-deductive method. It is proven that the development strategy of an enterprise consists of competitive actions and approaches, without which there is no action plan or unified program for achieving desired results. It is established that strategic decisions determine the enterprise’s development prospects, and the soundness of these decisions depends on the information provided. The study’s results demonstrate that a key trend in business operations has become the ability to offer a full range of services in the field of information technology. Wartime conditions highlight the growing need to expand the range of services. Within the proposed development strategy framework, the article suggests updating the service offerings as a solution to existing problems. Introducing new types of services will attract more clients with different income levels and broaden the range of choices for the existing customer base. In conclusion, it is established that implementing a development strategy for service sector enterprises allows for stabilizing their operations during wartime by introducing comprehensive actions. The proposed methods for improving the formation of development strategies for service sector enterprises help increase the client base and enhance service quality. Future research should focus on studying the impact of war on the outcomes of strategy implementation and exploring opportunities for its improvement.
References
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