Keywords
hotel and restaurant business
adaptation
trends
contactless technologies
digitalization
automation
online services
How to Cite
Abstract
The article focuses on the analysis of innovative technologies transforming the global hotel and restaurant industry, as well as their impact and adaptation in the context of the war in Ukraine. The global hospitality industry is undergoing significant changes with the emergence of innovative technologies: artificial intelligence, automation, robots, and the expansion of digital platforms for customer interaction, which help to increase business productivity, reduce costs, improve service quality, and attract new customers to increase competitiveness on a global scale. This research aims to examine and assess recent groundbreaking technologies reshaping the global hospitality and food service sectors, including their influence and implementation amidst the Ukraine war. This will facilitate leveraging innovations to modernize and advance the hotel and restaurant industry within Ukraine. This research draws upon the contributions of Ukrainian scientists. These experts have carried out both academic and applied investigations into novel technologies within the hospitality sector during times of conflict. The methodologies employed included logical generalization, techniques for broader theoretical understanding, the processes of analysis and synthesis, a structured approach, and the logical consolidation of findings. This research emphasizes the significance of technological advancements revolutionizing the hospitality industry. It explores worldwide trends in innovative technologies within the hotel and restaurant sector. The analysis then narrows to the Ukrainian situation, specifically detailing the war’s effects on this industry and how innovative technologies are uniquely applied there during wartime. Furthermore, it discusses the influence of social media and the future possibilities for technological innovation in Ukraine’s hospitality sector post-war. The study concludes that international trends are crucial standards and tools for supporting the hospitality industry in Ukraine, contributing to safety, cost reduction, decreased reliance on unreliable resources, and ensuring high-quality service even during war. We recommend additional studies concentrating on security technologies. These will enable hotels and restaurants to adapt to wartime issues and also become global innovation leaders.
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Copyright (c) 2025 Alla Domyshche-Medyanyk, Stefan Talapa, Lesia Kahanets-Havrylko, Lyudmila Chobal, Korneliia Simekh