UKRAINIAN TRADITIONAL CULTURE IN THE CONDITIONS OF MODERN SOCIAL CHANGES

Abstract

The article comprehensively analyzes the dynamics of the development of Ukrainian traditional culture in the conditions of modern socio-political transformations. Particular attention is paid to the phenomenon of folk arts and crafts, which in modern conditions are at the intersection of the preservation of intangible heritage and the functioning of creative industries. The authors consider ethnographic heritage not as an immutable museum exhibit, but as a flexible mechanism of social unity, capable of adapting in the face of serious challenges. The historical retrospective of the destructive intervention of totalitarian regimes in the cultural code of the nation, which was accompanied by the distortion of aesthetic values, the forced unification of craft techniques and the imposition of artificial stereotypes, is studied. The example of the Baranivka Porcelain Factory demonstrates the crisis state of the industry, caused by the long-term degradation of production systems and the lack of effective support. At the same time, exhibition projects, such as the exposition in the Metropolitan House of “Sophia of Kyiv”, testify to the rapid growth of public demand for the restoration of authentic artistic practices. A significant part of the article is devoted to the assessment of state regulatory and legal instruments aimed at revitalizing the industry. The thesis is substantiated that the effectiveness of such programs depends on their integration with the scientific studies of ethnologists and cultural scientists. The rejection of the ideological approaches of the Soviet period in favor of professional expertise is a critically important condition for the formation of a renewed cultural policy. It is emphasized that the processes of overcoming the colonial past cover all levels, from everyday preferences to large-scale ideological strategies. Cultural heritage is identified as an effective factor in strengthening the resilience of society to the pressure of external aggression. The importance of the synthesis of strategic state management with ethnographic analysis is emphasized, which will allow folk arts to evolve from a niche phenomenon into a powerful component of the modern economy. A conceptual model of development is proposed, where the preservation of unique techniques is combined with innovative approaches to marketing and popularization of the national product on international platforms. It is concluded that the post-war reconstruction of the country is impossible without the revival of artistic centers that act as carriers of value orientations and the foundation for building a holistic identity in a globalized world.